Sportjock has a rich history of innovation and quality that spans over four decades. It all began in 1986, when USA Joe Proman recognised the need for comfortable and supportive activewear, Sportjock was born.

Did you know that the first ever sports bra was actually two jock straps stitched together!? We’ve never been quite sure if the name ‘Sportjock’ was inspired by this invention, however, we digress. 

Back to history….

In 1998, Sportjock made its way across the Atlantic and was introduced to the UK market, where it quickly gained traction among active women seeking performance-driven solutions. 

With a 40-year heritage and 25 years of successful operation in the UK, Sportjock has established itself as an original in the industry.

Despite the passage of time, Sportjock remains an enduring brand that has stayed true to its roots. The same great style that captivated athletes decades ago is still in demand today, a testament to the timeless relevance of the brand.

As the industry continues to push the boundaries of activewear design, we remain dedicated to providing women with the comfort, support, and performance they need to pursue their everyday active life and sporting passions with confidence, and health, at the forefront.

Take a look at some of our heritage editorial and press clippings below: